App revenue calculator.
Realistic AVOD numbers for entertainment apps.
Three inputs — monthly active users, primary geo, and vertical. Three ranged outputs — monthly gross, annual gross, and net contribution after typical operator costs. Numbers are anchored to public eCPM data and aggregate EasyCine operator experience, not pulled out of thin air.
Estimator · AVOD only
Estimate your AVOD revenue.
Three inputs. Three ranged outputs. Anchored to the same eCPM and ARPU benchmarks documented on How streaming apps make money.
Implied AVOD ARPU
$0.30 – $1.20 – $2.50 per MAU
Monthly AVOD revenue
$15K – $125K
Annual AVOD revenue
$180K – $1.50M
Net contribution / month
$7K – $81K
Net contribution is gross AVOD revenue minus ad-network revenue share, hosting, admin labor, and content-source ops costs. It explicitly excludes content licensing, marketing, and engineering payroll — those vary too widely by operator to model here. Treat every number as a planning range, not a forecast.
EasyCine ships the AVOD layer. Five ad networks with mediation — AdMob, Unity, AppLovin, Meta, direct — wired into the player on day one. You start earning on this curve immediately, not after 12 months of wiring up the ad layer yourself.
Methodology
Where these numbers come from
The ranges this calculator returns are built on two stacked sources. The first is public eCPM data — what Android video ad networks (AdMob, Unity, AppLovin MAX, Meta Audience Network) publicly disclose for video and rewarded inventory across Tier 1, Tier 2, and emerging markets. The second is aggregate operator experience from EasyCine's customer base across movies, anime, sports, Bollywood + regional cinema, and IPTV + VOD verticals.
Those two sources are combined into a per-(vertical, geo) AVOD ARPU table — low, likely, and high — that drives every number on the page. The same table is used for the worked example below and for the per-MAU outputs in the widget. The math itself is intentionally simple: gross monthly revenue equals monthly active users multiplied by the AVOD ARPU range. Annual is monthly times twelve. Net contribution applies a typical 45–65% operator margin after ad-network revenue share, hosting, admin labor, and content-source operations.
Every range on this page is a planning number, not a forecast. Your actual revenue depends on fill rate, session length, ad placement density, and how aggressive you tune your mediation waterfall — three things that are inside your control and that we cover in the methodology guide linked from the hero.
Honest scope
What this calculator includes — and does not include
Every revenue model has things it's modeling and things it's punting on. We make ours explicit.
- Included: ad-network gross revenuePre-roll, mid-roll, banner, native, interstitial, and rewarded placements across AdMob, Unity, AppLovin, Meta, and direct sales. Numbers are blended across formats at the rates typical for entertainment-app inventory.
- Included: ad-network revenue shareNetworks keep a cut of gross. The net-contribution output already nets out a typical 30–45% network take across the waterfall, blended.
- Included: hosting, admin labor, content-source opsThe recurring costs every operator pays even on a lean stack: a VPS or PHP host for the admin/API, a couple of hours per week of admin labor, and content-source provisioning costs. Modeled as part of the gross-to-net contribution band.
- Excluded: content licensingLicensing fees vary by 100x between verticals and regions. Whatever you spend on rights gets subtracted from the net-contribution output above.
- Excluded: marketing and user acquisitionUA cost per install ranges from cents in emerging markets to tens of dollars in Tier 1. If you have a UA plan, model it separately and subtract from the net output.
- Excluded: engineering payrollThe calculator assumes you ship on an existing codebase (EasyCine or otherwise). Engineering a Netflix-clone from scratch is a $150K–$500K and 12–18 month project — see the cost-side guide for that math.
Worked examples
Reference scenarios at 50K MAU (AVOD only)
Calculated by the same `estimate()` function the widget uses, so these numbers and the calculator can't drift apart. Likely-band monthly gross only — toggle the calculator above to see ranges and net contribution.
Three things that move these numbers most
Summary
At a glance
- ModelAVOD only — no subscription or paid-tier math
- InputsMAU, primary geo, vertical (3 fields)
- OutputsMonthly + annual gross + net contribution, each as a range
- BenchmarksPublic Android video eCPM + EasyCine operator data, blended
- Per-vertical ARPU range$0.30–$2 casual (movies, IPTV); $2–$6 engaged niches (anime, sports)
- Operator margin assumption45–65% net of ad-network share, hosting, admin, ops
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Related
Keep reading
How Do Streaming Apps Make Money?
The full 2026 monetization playbook — the parent topic for this calculator.
How Much Does It Cost to Build a Netflix Clone?
The cost side of the same operator question — what custom builds actually run.
Android Movies App Source Code (Native Java)
The pillar product page — everything in the EasyCine box, ready to ship.
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