Free tool
App revenue calculator. Estimate ad earnings from your own numbers.
Enter daily users, ads per user and eCPM to estimate what full-screen and banner ads could earn. A planning tool, not a promise.
- Your own inputs
- Ad revenue only
- Runs in your browser
- No sign-up
Short answer
Ad revenue is impressions ÷ 1,000 × eCPM. Enter daily users, full-screen and banner ads per user and the eCPM for each, and the calculator estimates earnings before costs and taxes. It is free, needs no sign-up and leaves out fill rate and subscriptions, so treat the result as a plan, not a promise.
Estimated ad revenue per month
$2,366
- Per year
- $28,397
- Per daily user, per month
- $0.51
A rough estimate before network fees and taxes. The region presets are only starting points: use the eCPM from your own ad dashboard.
The math
How the estimate works.
- 1Count daily impressionsDaily active users × ads per user per day, for full-screen ads and banners separately.
- 2Apply each eCPMeCPM is what you earn per 1,000 impressions. Impressions ÷ 1,000 × eCPM = daily revenue for each format.
- 3Scale it upMultiply the daily figure by 30 for a rough monthly number.
Worked example
10,000 daily users, step by step.
Four full-screen ads per user a day at a $3 eCPM, picked for illustration, not as a benchmark. Banners are left out.
- Ad impressions a day
- 40,000
- Example eCPM
- $3
- Estimated revenue a day
- $120
- Estimated revenue in 30 days
- $3,600
Caveats
What the estimate leaves out.
Fill rate
Networks don't fill every ad request, so real impressions are often lower than the formula assumes.
eCPM swings
Rates vary widely by country, format, season and whether viewers allow personalised ads.
Mixed formats
Banners, full-screen ads and video earn differently. Use a blended eCPM or estimate each separately.
Costs and taxes
The estimate comes before hosting, video delivery, content rights and taxes.
Paid access
Subscriptions and rentals aren't included. EasyCine has no built-in billing for them.
Network approval
Ad networks review your app first and can limit or close accounts that break their policies.
With EasyCine
Earn more without driving viewers away.
Networks and frequency caps live in the admin panel and reach installed apps without an update.
Tune frequency caps
Set the seconds between full-screen ads, an ad every few screens and a per-session limit.
Delay the first ad
Hold full-screen ads for the first seconds after launch, so new viewers settle in.
Add VAST pre-roll
Play a video ad before playback on phone and Android TV with your network's VAST tag.
Compare ad networks
Switch between AdMob, AppLovin MAX, Unity Ads and Start.io, and keep what fills best.
Ask for consent
AdMob shows Google's consent form, so viewers in Europe and the UK can allow personalised ads.
Bring viewers back
Push campaigns, release reminders and Continue watching add sessions per user.
No guaranteed earnings.
This calculator gives a rough estimate for planning. Real earnings depend on your audience, your content rights and your ad network's approval and policies, and can be far lower.
At a glance.
- Inputs
- Daily users, ads per user, eCPM for each format
- Formula
- Impressions ÷ 1,000 × eCPM
- Covers
- Ad revenue, before costs and taxes
- Leaves out
- Fill rate, subscriptions and rentals
- Price
- Free, no sign-up
Calculator questions.
How accurate is the estimate?
It's only as good as your inputs. The formula is simple, but fill rate, eCPM and daily users all move. Use it to compare scenarios, not to predict income.
What is eCPM?
Effective cost per mille: what you earn for every 1,000 ad impressions. Ad networks report it by format, country and day, so trust your own reports over averages found online.
What eCPM should I enter before launch?
There's no reliable single number. Try a low, a middle and a high value to see the spread, then replace them with real figures from your ad network once the app has traffic.
How many ads per user is too many?
There's no fixed rule, but heavy ads cut sessions and retention, which lowers revenue overall. Start light, then raise frequency caps slowly while you watch retention.
Does it include subscriptions?
No. It estimates ad revenue only. EasyCine has no built-in payments or subscription billing; if you add paid access yourself, estimate that income separately.
Does the Android TV app show ads?
Yes, VAST pre-roll video before playback. Banners and full-screen ads run on the phone app only.